Our Story

Chou Chou Cheri is a dreamy boudoir experience, located in southern Ontario outside of Toronto in Mississauga. Our focus is fit and feeling; the perfect fit and feeling beautiful. Bra shopping does not need to be a chore. For play or practical, we have something for all. Diversity and inclusivity play a major role, and we hope for this to be a safe space for all seeking a positive lingerie experience.

This is an inclusive space; we welcome members of the LGBTQ2+ community and care for your comfort. This space is body positive; there will be no diet talk or putting down shapes and sizes. Everyone of every background, religion, and identity will be shown the same respect and kindness.

The owner, Avery has been in the lingerie field for many years as both a designer of fine lingerie, and professional fitter. Her goal is to create a positive space to share her love of beautiful, well fitting undergarments with all who wear them. Chou Chou Cheri is not for those who rush - take time to relax, peruse pretty things, and practice a moment of self care with beautiful loungewear and intimates.